Representatives from leading Scandinavian travel companies visited Georgia tourism and met with their Georgian counterparts to discuss future cooperation and joint tour planning.

The Latvian flag carrier airBaltic hosted an informative tour for 16 travel companies from Norway, Sweden, and Denmark to promote Georgia tourism potential. The tour operators met with the private sector on a business-to-business basis. Maka Tskhomelidze, sales director of the Mercure Tbilisi Old Town hotel and IBIS Styles Tbilisi centre, described the meeting as “interesting” and “useful” for both Georgian travel companies and the hotel industry, and added that the info-tour would “contribute” to raising awareness of Georgia in Scandinavian countries.

We had a very productive meeting with representatives from Georgia’s tourism industry. Scandinavian firms are interested in Georgia and want to work with its businesses. “More cooperation between travel companies and airline connections help to increase tourist flows,” said Jan Nyholm, airBaltic’s Nordic sales head.

During the tour, which aims to increase tourist flows from Scandinavian countries and attract “high-spending” visitors, representatives from leading travel companies visited “high-class” accommodation facilities, tourist routes and sights, and became acquainted with Georgian wine and cuisine at a master class held specially for the guests in the country’s capital Tbilisi and various locations in the country’s eastern region of Kakheti.