Branding the attractions of a country is as important as their upkeep is. No matter how beautiful landscape a country has or how many tourist attractions it naturally possesses, nobody would come to know these things unless they are advertised and branded in a proper way.

Many countries in the world have developed their tourism slogans to attract the global community towards their food, culture and natural landscape. In Europe, Romania brands itself as ‘Romania – explore the Carpathian garden’, Russia as ‘Pure Russia’, Scotland as ‘Scotland welcomes the world’, Switzerland as ‘Switzerland. Get natural.’, Turkey as ‘Turkey Unlimited’ and Ukraine as ‘Ukraine, yours to discover’.

In Africa, Egypt brands itself as ‘Egypt – where it all begins’, Ethiopia as ‘Ethiopia – the cradle of humankind’, Kenya as ‘Magical Kenya’, Mauritius as ‘Mauritius – It’s a pleasure’, Morocco as ‘Morocco – the country that travels within you’, Nigeria as ‘Nigeria – tourism is life’, South Africa as ‘South Africa – Inspiring new ways’ and Zimbabwe as ‘Zimbabwe – A world of wonders’.

In Middle East, Abu Dhabi brands itself as ‘Abu Dhabi –And you think you’ve done it all?’, Dubai as ‘Definitely Dubai’ and Qatar as ‘Qatar – where dreams come to life’.

In South Asia, Bangladesh brands itself as ‘Beautiful Bangladesh’, Bhutan as ‘Bhutan – Land of Gross National Happiness’, India as ‘Incredible !ndia’, Maldives as ‘Maldives… the sunny side of life’, Nepal as ‘Naturally Nepal – Once is not enough’ and Sri Lanka as ‘Refreshingly Sri Lanka – Wonder of Asia’.

Pakistan has also got all the tourism potential to brand itself in the global market. Good thing is that the present government is working on the official tourism slogan of Pakistan to attract the tourists from across the world.

It is hoped that after the announcement of a befitting tourism slogan, Pakistan will brand itself with the help of a systematic and planned sloganeering.