By Luke Bodell

Pakistani low-cost startup Fly Jinnah has unveiled more information about its brand identity as it moves closer to launch. The carrier is in the process of acquiring its air operator’s certificate and will initially serve domestic routes out of its base in Karachi.

Brand Identity

Fly Jinnah, the low-cost carrier (LCC) joint venture between Air Arabia and The Lakson Group, has provided more details as it edges closer to flying. Under the abbreviation ‘FJ’, the carrier’s visual brand identity is built around the color red, which it believes “reflects the young and modern spirit of the airline.”

Iqbal Ali Lakhani, Chairman of Fly Jinnah, said, “The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but it also aims to contribute to the country’s infrastructure, tourism, business travel and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”

The airline is currently undergoing the process of obtaining its local air operator’s certificate (AOC). To begin with, Fly Jinnah will serve a range of domestic destinations from its hub at Jinnah International Airport, Karachi, before expanding internationally.

Lakhani added, “We are excited to provide increased frequencies on domestic services and create more direct flight services between Pakistani cities and the world.”

Fly Jinnah also announced its brand values:

Ambition – which provides true value to customers and connects communities around the world.

Sincerity – which ensures honesty and the willingness to achieve and grow while striving to improve.

Inventiveness – which helps to create innovative solutions while remaining focused, practical, and efficient.

A new LCC partnered with Air Arabia Group

Air Arabia, the UAE-based LCC established in 2003, will be a minority stakeholder in Air Jinnah. The controlling stakeholder is The Lakson Group, a Pakistani business conglomerate headquartered in Karachi.

Lakhani said, “We are proud to have Air Arabia Group as our minority partners in this venture and are confident of the quality of services that our customers will receive. Air Arabia Group’s partnership will support us in fulfilling this vision by sharing the knowledge and expertise of one of the leading and globally recognized low-cost airline operators.”

https://simpleflying.com/pakistan-fly-jinnah-airline-startup/