HP Newsroom
In a momentous occasion for both the food and sports industries in Pakistan, Cheezious, a leading Pakistani food brand, has officially signed a contract to become the official food partner of Peshawar Zalmi for the upcoming Pakistan Super League (PSL) Season 10. The partnership was formalized on Sunday (March 16, 2025) in a signing ceremony, where Peshawar Zalmi’s Chief Operating Officer Abbas Layaq, and Cheezious CEO Imran Ijaz signed the contract in the presence of Peshawar Zalmi’s President Inzamam ul Haq.
The partnership marks a significant milestone for both parties, bringing together two proud Pakistani brands with a shared commitment to promoting a healthy and positive environment in Pakistan. As the official food partner, Cheezious will provide high-quality food offerings to the players, staff, and fans throughout PSL Season 10.
Imran Ijaz, CEO of Cheezious, expressed his enthusiasm about the partnership, stating, “Cheezious is a homegrown Pakistani brand, and we are honored to support the activities that create a positive and healthy environment in our beloved country. This collaboration with Peshawar Zalmi reflects our shared values and vision for Pakistan.”
Abbas Layaq, COO of Peshawar Zalmi, shared his excitement, saying, “Cheezious is a brand that we take pride in, and we are pleased to have them as our official food partner for PSL Season 10. Their commitment to quality and promoting positive initiatives aligns perfectly with the values of Peshawar Zalmi, and we look forward to a successful collaboration.”
Inzamam ul Haq, President of Peshawar Zalmi, also welcomed the partnership, stating, “The collaboration between two leading Pakistani brands, Cheezious and Peshawar Zalmi, is quite exciting. This partnership will not only enhance the overall experience for our fans and players but will also contribute to the growth and success of PSL Season 10. We are confident that it will yield positive results for both sides.”
As the PSL Season 10 approaches, this partnership is set to bring fans closer to the action, with Cheezious’ delicious offerings ensuring an unforgettable experience for everyone involved. Both Cheezious and Peshawar Zalmi are committed to making this collaboration a resounding success, further cementing their positions as leaders in their respective industries.
