As 2021 continued, Colin A. Baker and his team, revived StayWell’s post-Covid fortunes, with Park Regis Kris Kin now seeing occupancies of around 95 percent and ADRs higher than 2019.

With four hotels in the region, Staywell looks to double its regional presence in 2022 with a hotel in Makkah and Riyadh, followed by a hotel in Dubai and Egypt.

Baker explained: “We have turned the corner from being a small hotel group to becoming a fast-growing brand. The signing of our new properties will enable us to gain greater exposure that will assist our development team in signing more properties. We are excited for them to open their doors as they will give opportunities to our colleagues to grow within StayWell.”

Cenk Unverdi

Regional Managing Director, Rixos Hotels UAE

Cenk Unverdi is a hotelier with Rixos in his heart. His entire hospitality career has been spent with the lifestyle hotel brand, and his dedication and knowledge of Rixos are clear to see.

With over 14 years’ experience under his belt, Unverdi boasts an unparalleled understanding of the brand. In 2021, Unverdi’s initiative to diversify the brand and grow the business to overcome 2019 pre-covid levels resulted in the highest increase in all business performance metrics.

His passion for the digital landscape has played a significant role in innovative campaigns resulting in 20 percent of the business. Moreover, premium partnerships with tour operators have stirred the business towards success, especially with the addition of charter flights exclusive to Rixos Hotels properties.

Moreover, in Unverdi’s relentless quest to establish the brand as the leader in setting the stage for memorable 360-degree guest experiences, Rixos Hotels UAE introduced new entertainment programs like no other in the Middle East, from staged shows to exciting creative activities for children at Rixy Kids Club to action-packed challenges at Exclusive Sports Club.

https://www.hoteliermiddleeast.com/people/50-executive-power-list-2022