HP Newsroom 

Zaheer Ahmad, the Chief Operating Officer (COO) of College of Tourism & Hotel Management (COTHM) and COTHM Travel Solutions (CTS), is representing Pakistan at the ECO Tour Operators Forum in Baku, Azerbaijan. The event, taking place on May 2-3, 2024, serves as a platform for industry leaders to discuss and collaborate on promoting sustainable tourism in the region.

Today, on the opening day of the forum, Zaheer Ahmad participated as a panelist in a discussion centered around the theme of “The Silk Roads across the Middle East and Western Asia: Rebuild of historical “SILK ROAD” traffic route with main organizational details.” His insights shed light on the potential of revitalizing the historical Silk Road routes to boost tourism and economic growth across the region.

As a seasoned professional with extensive experience in the tourism and hospitality sector, Zaheer Ahmad articulated the importance of leveraging historical and cultural assets to create unique travel experiences. He emphasized the need for strategic partnerships and collaborative efforts among stakeholders to develop sustainable tourism practices along the Silk Road routes.

Zaheer Ahmad’s participation in the forum reflects COTHM and CTS’s commitment to promoting cross-cultural exchange and sustainable tourism development. Through his engagement in discussions and sharing of expertise, he aims to foster greater cooperation among ECO member countries to unlock the tourism potential of the region.

The ECO Tour Operators Forum provides a valuable platform for industry leaders like Zaheer Ahmad to exchange ideas, forge partnerships, and contribute to the advancement of sustainable tourism in the ECO region.