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A micro-Business tourism promotion and cultural programme was organised by the Khyber Pakhtunkhwa Cultural and Tourism Authority (KPCTA), the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), and Qashqar Tourism at Nishtar Hall in Peshawar.

The programme consisted of four events: a seminar, cultural show, mushaira, and an exhibition of traditional Chitrali products. All of these were intended to promote tourism in Chitral.

The programme’s presidents of Chitrali Bazar, Gemstones Pakistan, Minhaj Bacha, and representatives of the Pakistan Chamber of Commerce Sartaj Khan were present, along with CM advisor Malik Mehar Elahi, Director of Administration and Finance Khurshid Alam, Additional Commissioner Kazim Shah, Assistant Director of Culture Riaz Khan, and Station Director of Radio Pakistan Iffat Jabbar.

All of the visitors were given a tour of the event’s many stalls and expressed interest in and suggestions for promoting tourism in Chitral.