Pakistan Tourism Development Corporation (PTDC) Managing Director Rana Aftab said on Monday that the government was crafting a new strategies to revive tourism after flood in the country.

However, the government is currently assessing damage to the tourist points, historic sites, natural landscape and private hotels caused by the country’s catastrophic flooding, he said, adding that the government, together with UNESCO, the World Bank, is working on the provincial tourism services is exploring ways to new strategies to revive tourism after flood. He said that from the point of view of economic development, generating employment and bringing people from all over the world closer together, the tourism industry is of the utmost importance in the world.

He said PTDC is preparing a comprehensive report to be presented to the Prime Minister on the issues and bottlenecks facing the tourism industry. Tourism in the world is the largest employment generator from an economic point of view, the MD said, adding that the direct economy of tourism has a volume of $1.5 trillion, which is a large amount that the countries earn from tourism. He said the domestic tourism market in Pakistan is very strong and that the country has enormous resources to promote tourism.