The world of hospitality and tourism has been experiencing the adverse effects of COVID-19 since last months of 2019. Even today, gatherings at hotels and restaurants are not appreciated minimizing the revenues to the lowest levels.

In Pakistan, before the outbreak of coronavirus, the incumbent government had been playing a very active role in revolutionizing the tourism industry as various policies and services were being launched and exercised.

From the revival of visa regime to the restructuring of Pakistan Tourism Development Corporation (PTDC), the government has been working on an action plan that, according to Prime Minister Imran Khan, leads to a successful tourism industry in Pakistan.

COVID-19, undoubtedly, has hit the tourism & hospitality industry hard in Pakistan but it is very important to support and encourage the stakeholders of this industry in these testing times to keep their morale high.

Knowing the fact that the government also could not escape the financial blows of the COVID-19, it can be suggested that this is the high time when the government should involve the private sector into its projects and run them under public-private partnerships.

There are also reports about the early import of COVID-19 vaccine to Pakistan and it is being hoped that the situation will be quite favourable for the hospitality & tourism industry once people are vaccinated against the deadly virus.

All that can be said is that the government should continue with the spirit of revolutionizing the tourism industry in Pakistan and take the country to a position where it might generate reasonable revenues from this industry.