The Pakistan Tourism Development Corporation (PTDC), in collaboration with the Sustainable Tourism Foundation Pakistan (STFP), has launched an extensive public awareness campaign aimed at promoting responsible tourism in Pakistan’s mountainous regions. This initiative, titled ‘Let’s Green our Summer Vacations’, seeks to educate tourists on eco-friendly practices and mitigate the negative impacts of tourism on the environment and local communities.
PTDC Director Aftab ur Rehman Rana emphasizing the urgency of this campaign highlighted the adverse effects of irresponsible tourist behavior, such as littering, which not only damages the pristine natural environment but also threatens local cultural heritage and traditions. “While tourism has brought economic benefits to local communities, it has also led to environmental pollution, resource depletion, and overcrowding,” Aftab Rana added.
Responsible tourism is especially crucial for Pakistan, a country blessed with diverse and stunning landscapes, from the towering peaks of the Himalayas and Karakoram to the verdant valleys of Swat and Hunza. These regions are not only natural treasures but also cultural havens that have long been the bedrock of local traditions and lifestyles. As tourism continues to grow, it is imperative that we adopt sustainable practices to preserve these irreplaceable assets.
The campaign’s primary objective is to raise awareness among tourists about the principles of Responsible Tourism. By following the guidelines and code of conduct set forth by PTDC and STFP, tourists can significantly reduce their environmental footprint and ensure that the socio-economic benefits of tourism are equitably shared with local residents. These guidelines include practical steps for visitors to preserve fragile natural ecosystems and respect local cultures.
The initiative leverages various media channels, including print, electronic, and social media platforms, to disseminate these guidelines widely. This multi-faceted approach ensures that the message reaches a broad audience, encouraging tourists to adopt sustainable practices during their travels.
Aftab ur Rehman Rana also called on provincial governments to support this campaign by implementing robust waste management systems at tourist sites. He proposed the enforcement of strict anti-littering measures, including fines, to prevent environmental degradation caused by tourism activities.
This proactive stance by PTDC and STFP represents a significant step towards preserving Pakistan’s breathtaking mountainous regions. By promoting responsible tourism, the campaign aims to protect the natural beauty and cultural heritage of these areas for future generations, while also enhancing the quality of life for local communities. Embracing responsible tourism is not just an environmental necessity; it is a commitment to safeguarding the heritage and livelihoods that make Pakistan’s mountains truly unique.
https://www.app.com.pk/national/ptdc-launches-campaign-to-promote-responsible-tourism-on-mountains/
