Progress of a country’s tourism sector is conditioned mainly by the influx of tourists coming from the outer world. And foreign tourists only come to a country that manages to showcase its beauty and attractions to the world regularly. No matter how beautiful and secure a country is, if it is not known to the world, it can never capitalize its tourism potential.

Pakistan, for quite some time now, is being seen at different international tourism expos and travel marts that is a very positive and encouraging approach for its tourism sector. Last year, Pakistan Tourism Development Corporation (PTDC) along with provincial tourism bodies and private sector participated in World Expo 2020 and the World Travel Market (WTM) London. This month, it is going to participate in Travel and Adventure Show New York on January 28 & 29. Travel and Adventure Show New York is one of the most popular travel marts in the United States. This famous show gathers over 250 top destinations, tour companies, cruise liners, and travel providers from around the world making it the largest trade show in North America.

In future, the world will see Pakistan at ITB Berlin and ATM Dubai as well. With the help of these participations, Pakistan’s tourism sector is going global and foreign tourists are taking more interest in exploring different attractions located in Pakistan. The best of all is positive impression that we are creating in the hearts of the outer world for the beloved homeland.

I must appreciate the vision of Prime Minister Shehbaz Sharif who is facilitating the tourism departments in Pakistan to uplift the tourism sector globally. I would also like to congratulate Advisor to the Prime Minister of Pakistan on Tourism & Sports Aun Chaudhry and PTDC MD Aftab ur Rehman Rana for taking Pakistan to world’s most prestigious tourism forums and that with a positive and constructive mindset.

I am sure the way Pakistan is being seen at the global tourism forums, it will soon get a permanent place in the world’s tourism map and foreign tourists would start considering visiting Pakistan more often.