HP Newsroom

The Government of Pakistan has launched its first ever tourism brand, ‘Salam Pakistan’. The brand was launched by the Honorable Prime Minister of Pakistan, Mian Muhammad Shehbaz Sharif, at a prestigious ceremony attended by high officials and foreign dignitaries.

The ‘Salam Pakistan’ brand is a one-of-a-kind tourism brand that will bring into limelight the tourist places of Pakistan and promote Pakistan’s indigenous vibrant culture across the globe. The brand is designed to position Pakistan as a safe, secure, friendly, and hospitable destination for tourists from all over the world.

The ‘Salam Pakistan’ brand will be used to promote Pakistan’s tourism industry through a variety of channels, including print, television, digital, and social media. The brand will also be used to develop new tourism products and experiences, and to improve the overall tourism infrastructure in Pakistan.

The launch of the ‘Salam Pakistan’ brand is a significant milestone in the Government of Pakistan’s efforts to promote tourism and to attract foreign investment. The brand is expected to play a major role in boosting Pakistan’s economy and in creating jobs for the Pakistani people.

“The launch of the ‘Salam Pakistan’ brand is a historic moment for Pakistan,” said Prime Minister Shehbaz Sharif. “This brand will help us to promote Pakistan as a safe, secure, friendly, and hospitable destination for tourists from all over the world.”