A country’s image is built and maintained globally by the network of its embassies, high commissions, consulates, commercial attachés, media personnel and other related offices. All the representing departments of a country in other countries are officially bound and directed to protect the rights and interests of the state and its habitants fully. It is the responsibility of all the offices and departments dealing in foreign affairs to project their country as the most peaceful and loveable state and also clarify the misconceptions if created by some unwanted events and incidents. The foreign policy of a country is also based on the protection of rights of its people and the state itself globally.
Pakistan in the form of its foreign offices is also present globally and it is positively expected that Pakistan is projected as a peace loving country by all its embassies, high commissions, consulates, commercial attachés, and media personnel. But the ground realties are quite different as no efforts are seen for the image building of Pakistan worldwide. In most parts of the world, Pakistan is considered as a troubled country where one should not travel without a purpose. It is a false perception that is not being changed despite a huge diplomatic presence of Pakistan worldwide. The only reason behind this misunderstand about Pakistan is lack of interest and efforts on the part of our diplomatic representatives.
Knowing the fact that Pakistan is a country which is blessed with huge tourism potential in different fields, our diplomats must tell the world to change its perception about our beloved homeland. We need to advertise our true spirit and potential to the world so that our tourism may flourish and foreign tourists may rush to Pakistan.
Ministry of Foreign Affairs must take stern action on this and direct all the diplomatic offices of Pakistan in the world to uplift the beloved country as a peaceful and nonviolent country where anybody may come for business or leisure purposes.
I request Prime Minister Shehbaz Sharif and Foreign Affairs Minister Bilawal Bhutto Zardari to pay heed to this important issue as it directly relates to the respect and honour of Pakistani citizens worldwide.
