Arabian Travel Market (ATM) is one of the leading global events for the inbound and outbound travel industry in the Middle East. For the last twenty-eight years, this annual event has connected tourism service providers from around the globe with buyers and travel trade visitors at the Dubai World Trade Centre. More than 160 countries and 2,000+ exhibitors from around the world participated in this year’s edition of ATM at Dubai from March 1 to 4.
A 25-member delegation from Pakistan under the leadership of Awan Chaudhry, Advisor to Prime Minister on Tourism and Sports participated in ATM Dubai 2023 to showcase the rich tourism potential of Pakistan.
Pakistan Tourism Development Corporation (PTDC) put up a nice pavilion along with partner organizations such as TDAP, Pearl Continental Hotels, Hashoo Group, Legend Hotels and Resorts, ComfiTrav Tourism, Meezab Group, Waljis Travels, Zeb Travels, Eventica, Black Glacier Tours and College of Tourism and Hotel Management (COTHM).
Awan Chaudhry, Advisor to Prime Minister on Tourism and Sports and Faisal Niaz Tirmizi, Ambassador of Pakistan in UAE jointly inaugurated Pakistan’s Pavilion at ATM 2023, Dubai. Speaking on the occasion, Awn Chaudhry applauded the efforts of PTDC for the promotion of tourism in Pakistan and encouraged the participation of private sector in ATM Dubai 2023 to enhance business to business linkages with the Middle East and other countries.
He also appreciated the support Pakistan Embassy in UAE and Trade Development Authority of Pakistan (TDAP) provided to Pakistani exhibitors who participated in ATM 2023.
Faisal Niaz Tirmizi at the inauguration ceremony stated that participation of Pakistan in the Arabian Travel Market after a long gap is very significant and it will help the country promote inbound tourism and also create a soft image of Pakistan at global level. It will provide more business-related opportunities to the private sector stakeholders and bring in foreign investment from the Middle East.
Aftab Rana, Managing Director of PTDC informed that Pakistan is blessed with breathtaking natural beauty, rich culture and heritage and great diversity of landscape offering an unmatched tourism potential. He said the government of Pakistan is committed to promote tourism for the socio-economic development and employment generation in the county. The participation of Pakistan in Arabian Travel Mart will certainly enhance the influx of foreign tourists to explore the rich touristic potential of the country, he said.
During the four days event, Pakistan Pavilion attracted a large number of trade visitors, exhibitors, tour operators, social media influencers and media persons who exchanged contacts with Pakistani exhibitors and got information about Pakistan’s rich tourism potential and tour packages.
