Participation of Pakistan in the Travel and Adventure Show New York will greatly help Pakistan build its soft image at the international level and promote Pakistan as an attractive tourist destination especially in the market of North and South America.
HP Newsroom
Travel and Adventure Show New York is one of the most popular travel marts in the United States. This famous show gathers over 250 top destinations, tour companies, cruise liners, and travel providers from around the world making it the largest trade show in North America.
USA has been one of the top 10 tourists generating countries for Pakistan in the past and there is a lot of potential to work in this market to generate a good number of foreign tourists and expatriate Pakistanis for visiting Pakistan especially in the segments of culture, adventure, ecotourism and Sikh heritage tourism.
Participation of Pakistan in the Travel and Adventure Show New York will greatly help Pakistan build its soft image at the international level and promote Pakistan as an attractive tourist destination especially in the market of North and South America.
Pakistan Tourism Development Corporation (PTDC) along with its six provincial/regional tourism departments and twenty private tour operators and hospitality companies is going to showcase Pakistan’s rich tourism potential in Travel and Adventure Show New York on January 28, 29, 2023. From Pakistan, Advisor to the Prime Minister of Pakistan on Tourism & Sports Aun Chaudhry, PTDC MD Aftab ur Rehman Rana, PTDC Board of Directors Member Ahmad Shafiq and several other delegates will represent Pakistan the Travel and Adventure Show New York. Pakistani delegation will also participate in other side-line meetings to promote Pakistan as a tourist destination in the North America market.
PTDC Managing Director Aftab ur Rehman Rana informed Hospitality Plus that PTDC after the interval of almost 15 years is participating in this event by setting up an impressive Pakistan Pavilion in Travel and Adventure Show New York in collaboration with provincial tourism departments and private sector companies. He said, the promotion of Pakistan as a top tourist destination is the prime focus of the present government of Pakistan. Pakistan is blessed with breath-taking natural beauty, rich culture and heritage and great diversity of landscape offering an un-matched tourism potential, he added. Government of Pakistan aims to enhance the influx of foreign tourists to explore the rich touristic potential of this country and contribute in the socio-economic development of its people through tourism, he further said adding that the highly impactful participation of Pakistan in this leading travel show in USA will provide our industry professionals with a great opportunity to develop G2G, B2B and G2B linkages with the leading players of tourism industry at global level and in the near future it will greatly help in attracting more foreign tourists to Pakistan.
