HP Newsroom

As Pakistan continues to emerge on the global tourism stage, the role of the Pakistan Tourism Development Corporation (PTDC) becomes increasingly vital. Established on March 30, 1970, PTDC has grown into more than just a national tourism organization—it has become the international face of Pakistan, a beacon that highlights the rich cultural tapestry, historical significance, and natural wonders of our country.

PTDC serves as the national umbrella for tourism, representing all four provinces and Azad Jammu & Kashmir and Gilgit Baltistan. This makes PTDC not just a promoter of tourism but a unifying force that brings together the diverse regions of Pakistan, presenting a cohesive and captivating image to the world.

In the past few years, PTDC’s efforts have led to a remarkable transformation in how Pakistan is perceived internationally. Through its strategic initiatives, such as the Pakistan Tourism Summit, PTDC has not only highlighted the country’s stunning landscapes but has also changed the narrative surrounding Pakistan. By inviting international travel bloggers and influencers to experience Pakistan firsthand, PTDC has managed to showcase the true essence of our country.

On the international stage, PTDC’s participation in global tourism fairs, such as the World Travel Market in London and ITB Berlin, has been instrumental in establishing Pakistan as a must-visit destination. These events have provided PTDC with the opportunity to position Pakistan as a prime destination for travelers seeking unique and authentic experiences.

The importance of PTDC as the international identity of Pakistan is profound. In a short span, the corporation has achieved what seemed impossible—transforming Pakistan’s global image and making it a sought-after destination for tourists worldwide.

PTDC is not just a tourism body—it is the face of Pakistan to the international community. Its contributions to the country’s image and identity are invaluable, and its work in transforming Pakistan into a global tourism hub deserves our utmost appreciation.