With more than 110 events, over 4,500 of the world’s top destinations and over 18 years running, the Travel and Adventure Show series have been the go-to place for over 2.5 million travelers, tour operators, and cruise lines and travel providers from around the globe.

This year after almost 15 years, Pakistan Tourism Development Cooperation (PTDC) along with other provincial and regional partners showcased Pakistan’s rich tourism potential in the two-day ‘Travel and Adventure Show New York’ on January 28 and 29.

Provincial departments which included Sindh Tourism Development Corporation (STDC), Tourism Development Cooperation of Punjab (TDCP), Khyber Pakhtunkhwa Cultural and Tourism Authority (KPCTA), Culture and Tourism Department Gilgit-Baltistan (CTDGB) and Tourism Department of Balochistan took active part in the show and won the award of Best New Exhibitor at the Travel and Adventure Show 2023.

Pakistan’s victory at the Travel and Adventure Show 2023 actually reflects the seriousness of Pakistan Tourism Development Corporation towards the uplift of tourism sector in the country. Such milestones can never be achieved without proper planning and focused teamwork on the part of concerned government departments.

Now, after this great achievement, the only thing that must be kept in mind is to continue the spirit of participation in all the global events. With the help of such participations, Pakistan cannot only be seen internationally but it can also introduce its culture and heritage to the world.

If the world knows about the good things happening in Pakistan, foreign tourists would get more attracted and invest in spending their leisure time here. This would ultimately label Pakistan as a tourism-friendly country where anybody may come with his/her convenience.

I appreciate the management of PTDC for arranging such an amazing pavilion at the Travel and Adventure Show 2023 and urge them to explore more avenues which can open new horizons for the tourism industry of Pakistan.