Punjab Information Technology Board (Punjab universal helpline for tourists) and the Department of Tourism Services (DTS), Punjab, have launched the “1421” global helpline for advice and complaints about tourist sites in Punjab. The ceremony was held at Arfa Software Technology Park.

The occasion was attended by Punjab tourism department secretary Ehsan Bhutta, the deputy controller Hafiz Ghazanfer, the DG e-Governance of the PITB Sajid Latif, the PTEGP project manager Waqas Malik, the joint director of the CCC PITB Ali Zeb and other senior officials of both sides.

Addressing the ceremony, Ehsan Bhutta, the secretary for tourism in Punjab, announced that a special team has been formed for the comfort of tourists. This team would not only act as guides but would also be responsible for safety and facilities in case of unfortunate events, Punjab universal helpline for tourists. He added that squadrons will be stationed in various tourist destinations in Punjab and will be present every day of the week to assist visitors.

According to Sajid Latif, DG e-Governance of PITB, the purpose of training PITB tourism team is to provide comfort to visitors to various tourist attractions and prevent adverse situations.

The tourism working group will consist of 106 people, including 11 women. Up to 82 members of this team will carry out their duties in the field. Initially deployed in Murree, the force will then cover the North, Central and South tourist destinations of Punjab.

To give the team the necessary skills, intensive training is still taking place here. Rescue 1122, the Institute of Hospitality Department, Punjab and PITB have also been hired by the Department of Tourist Services, Punjab for this purpose. These divisions work together to provide the team with the necessary training.