The tourism sector of a country is one of the sectors that need domestic as well as global promotion to attract the local and foreign tourists. To talk of Pakistan, the government needs to strategise the promotion of its selling points which can get the travelers and tourists in the country.

There is a dire need to highlight the country’s tourist attractions at local level as not everyone knows about the potential of tourism in Pakistan. Not all Pakistanis know about the tourist attractions located in the southern region of the country. Many of the countrymen don’t know much about the national heritage, historical buildings, cultural diversity and natural landscapes. That is the reason that everyone rushes to the northern areas in a specific season; that ultimately turns into a bad experience for many. At local and regional levels, multiple events must be arranged to aware the masses of different tourism opportunities they can enjoy even not so far from their homes.

At the very same time, global recognition for Pakistan to be a country where one can go safely to quench its touristic thirst is a must. Pakistan, by all means, is an attractive country were everybody can come to enjoy any type of tourism. From deserts to oceans and from historical buildings to natural landscapes, Pakistan is naturally rich in everything. The only need of the hour is to introduce these attractions to the outer world.

The good thing is that Pakistan Tourism Development Corporation (PTDC), along with the provincial tourism bodies and private sector, is already participating in different global events to showcase its potential.

So far, it has participated in Dubai Expo 2020 and WTM London 2022 where Pakistan’s pavilions were appreciated and admired by the global authorities on hospitality and tourism. PTDC has also planned to participate in Travel and Adventure Show New York, ITB Berlin and ATM Dubai and it is hoped that these participations will put back Pakistan on the global tourism market.

I urge the Government of Pakistan to keep showcasing the real potential of the country at local as well as global tourism forums so that Pakistan may get an additional yet potential support in terms of revenue.