by Hospitality Plus Chief Editor Ahmad Shafiq

Tourism as a sector has been neglected in Pakistan for ages. Now, after the government of Pakistan Tehreek e Insaf (PTI) has come into power, this sector is actually being treated the way it should have been earlier. Whether it is about new tourist destinations, food safety measures, visa regime or new airlines, everything related to tourism is being taken care of. These rapid yet positive advancements have started bearing fruit to the limping economy of Pakistan as one can observe the surge in the number of tourists visiting Pakistan this summer. International tourists and bloggers are also visiting Pakistan and writing about the scenic beauty, cultural diversity and tasty food of Pakistan. This positivity has aired a new era of investment in the sectors of hospitality and tourism. Recently, the Pakistan Tourism Development Corporation (PTDC) Managing Director Abdul Ghafoor has said the government is going to introduce a special police force on Thailand’s pattern to provide maximum security to the tourists. Another very positive and futuristic development is that the federal government has decided to set up a tourism facilitation centre or Aiwan-e-Sayahat in the capital city to facilitate and sensitise local as well as foreign tourists about the country’s diverse tourism potential. With all these developments, one must appreciate and say that the tourism is actually on the rise in Pakistan.