UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity. As per UNWTO, now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.
This year, World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy.
Zurab Pololikashvili
Secretary General, UNWTO
It is a true pleasure to greet you on this World Tourism Day
This is a chance to reflect on the importance of our sector. Tourism is a pillar of our economies. It plays a central role in our societies and in our individual lives. And it offers solutions to some of our biggest challenges – including the climate emergency and the urgent need to shift to more sustainable economies.
António Guterres
Secretary-General, United Nations
Tourism is a powerful force for progress and mutual understanding. But in order to deliver its full benefits, this force must be protected and nurtured.
Today, the climate emergency is threatening many travel destinations and the very survival of communities and economies that depend on tourism. And many developing countries that are severely affected by a changing climate are also facing a growing investment deficit and a cost-of-living crisis.
On this World Tourism Day, we recognize the vital need for green investments to build a tourism sector that delivers for people and the planet.
