HP Newsroom

In order to create sustainable tourism in Pakistan’s northern regions, Zindigi, powered by JS Bank, has partnered strategically with the government of Azad Kashmir. The establishment of a Tourism Facilitation Centre (TFC) at the entrance to Neelum Valley, Pakistan’s most well-known tourist destination, is the initial stage of this collaboration.

Dignitaries from all major partners, including Imran H. Shaikh, Chief Operating Officer of JS Bank, Noman Azhar, Chief Operating Officer of Zindigi, Masood-ur-Rehman, Senior Special Secretary Prime Minister Secretariat of AJK, Adnan Khurshid, Commissioner of Muzaffarabad Division, Tahir Mumtaz, Deputy Commissioner of Muzaffarabad also participated in the inauguration ceremony.